7 Ways Salesforce Development Will Boost Your Nonprofit Fundraising

As their reliance on social media for promotional campaigns and donor engagement steadily increases with each passing year, more and more philanthropic organizations are turning to the Salesforce platform to bolster their nonprofit fundraising. Custom Salesforce development helps charities take advantage of the latest marketing trends by providing tools to help track information and communicate more efficiently with charity members, coordinating organizations, and prospective donors. The ability to simplify traditionally manual processes through Salesforce applications and other custom solutions allows nonprofits to focus more on their core missions and less on tedious, time-consuming administrative tasks. 

How Salesforce improves the efficiency of your nonprofit fundraising


Nonprofits who regularly engage in fundraising activities, like running marathons and hosting gala dinners, find the Salesforce platform especially beneficial. Salesforce provides tools to track donor information, record financial transactions, and automate workflows—all of which are integral to the success of any charity event. The platform’s ability to manage databases and create custom processes for marketing campaigns helps streamline records management and encourages better record-keeping overall. 

Custom Salesforce solutions also allow organizations to simplify donor records further by integrating data from third-party sources, like legacy software platforms or nonprofit portals—effectively providing users access to more comprehensive information at their fingertips. These capabilities streamline workflows and provide staff members with the data they need to be more effective advocates for prospective donors and existing supporters. Here are seven easy ways that Salesforce development will optimize online fundraising for any nonprofit. 

1. When asking for an email address, offer something of value in exchange. 

It’s essential to make sure you are offering donors something of value when they are providing their contact information for your donation portal. Give them something that they will find appealing—whether it is an eBook, a toolkit, or even some kind of coupon. By providing valuable content in exchange for the email address, you create an incentive, which ensures that the person receiving the content will be more likely to donate by better understanding your mission. 

2. Use Salesforce appointment scheduling to manage meetings with donors for nonprofit fundraising. 

At a certain point, your organization will need to hold meetings with donors to garner support for specific projects or initiatives. Salesforce appointment scheduling is the perfect solution because it streamlines the entire process from start to finish. You can use Salesforce to collaborate with staff members who are involved in any aspect of project management, such as: 


We discussed in our blog post, “5 things to Consider When Developing a Mobile App” how important it is to consistently update your Mobile App. Once your app is developed you’re going to need to perform regular upkeep to make sure your app is keeping up with new trends in mobile apps and therefore an enhanced user experience. Just like your business, your mobile app should always be evolving and growing. Discuss a maintenance plan with the development team. Be sure to incorporate this into your agreement before choosing a development team to work with. Maintenance and upkeep are almost as important as the initial build of your mobile app.  

  • Arranging meeting times and locations that work best for everyone involved  
  • Establishing specific objectives for discussion in the upcoming meeting. 
  • Assigning future tasks to specific members or staffers once the meeting is over 
  • Documenting what transpired during each meeting. 

3. Use Salesforce management software capabilities in tandem with a CRM tool. 

When managing a large donor community, many organizations improve overall efficiency by integrating CRM with certain Salesforce management tools used for nonprofit fundraising. In doing so, this enhanced functionality – which often includes Salesforce automation capabilities – ensures a seamless and consistent collection of information. Your staffers essentially only need to enter the data once instead of multiple times in numerous databases. Meanwhile, CRM software allows you to create forms from predefined templates, so staff members don’t need to waste valuable time creating custom questionnaires and surveys from scratch. 

4. Use Salesforce automation workflows to track donor engagement levels on social media. 

Social media is a great way to share information, but it’s also a great way to gauge which types of posts resonate most with your audience. With Salesforce marketing cloud features, nonprofits can easily track new “likes” and “shares” of social media posts made by the organization on Facebook, Twitter, LinkedIn, and other platforms. The organization then adjusts its social media marketing campaigns, accordingly, based on which types of posts receive the most positive feedback from their followers. 

5. Use Salesforce data analytics to create personalized donor profiles – and use these profiles for social selling.  

The Salesforce platform allows for the creation of unique and customized donor profiles, which are especially useful for large organizations that have many donors or prospective donors on their marketing lists. Salesforce generates a complete profile from all the information you have on file for each member of your donor community, including contact details, donation history, favorite charity events, and more. By using this data, you then target your nonprofit fundraising efforts more effectively by creating custom lists for email blasts or newsletters based on specific criteria, such as: 

  • Industry 
  • Location 
  • Income levels 
  • Favorite charity events 
  • Age, occupation, or other socioeconomic factors 

You can then use these customized lists to implement specific social selling tactics, like contests or giveaways, that are more likely to attract that special kind of donor. The more personalized you can make your donor interactions, the more money you will raise. 

6. Use Salesforce development solutions to build a brand-specific website for your organization.  

With custom Salesforce development solutions in play, nonprofits make it easier for their staff members to build and maintain a branded website. It’s also easier to integrate the site with their CRM data on new donors, donation history, and contact information. Successful organizations then use this information, which often includes login credentials from any fundraising portal account, to tailor their marketing message further, based on each member’s profile. These state-of-the-art capabilities are invaluable when establishing authority within your industry while also boosting credibility among potential supporters or clients. 

7. Salesforce builds donor-facing portals with personalized fundraising requests.


Whether it’s an annual pledge drive, a matching campaign, or a crowdfunding effort, your organization will need to communicate directly with your major donors about specific fundraising efforts that are either underway or in the works. By using Salesforce as a central platform for this type of communication, your organization will ensure the consistent collection and tracking of data across all channels – including email marketing campaigns – so that you always have a complete record of everything happening on your end.  

Salesforce development: Even nonprofit fundraising can be highly competitive 

Even in the world of philanthropic enterprises, the competition for those donation dollars can be brutal. To be successful in charitable fundraising, you still need to think, act, and execute like a business professional. 

Salesforce provides a wealth of features and functionalities to improve the efficiency of your fundraising operations. By using the tips outlined above, you’ll save time and resources while simultaneously increasing in-house productivity. And before you know it, your newly implemented Salesforce nonprofit fundraising efforts will result in lots more donations coming your way in 2022 and beyond! 

What’s The Hype About Progressive Web Apps

You’ve probably heard the term progressive web app thrown around a handful of times in the mobile app world. Some are saying that they’ll replace traditional native apps in the future and become the most common way to enjoy your favorite applications. If you’re unfamiliar with progressive web apps, we have all the information you need to understand exactly why they’re becoming so popular.

Seamless Integration

A progressive web app (PWA) simply put is a browser-based application that looks, feels, and behaves identically to a native mobile app. When developing a PWA the main goal is to create a seamless application that the user won’t be able to tell the difference between their browser and a native app. This leads to the question, why would a company want to gravitate towards progressive web apps instead of developing a native app?



Progressive Web Apps perform the same functions on newer phones as an older phone. PWAs adapt to any type of web browser making them extremely accessible for any user. Most native apps require specific phone updates to access. Though some features might not be available, the PWA will still be fully accessible for anyone with a web browser.


Streamlined Launch

Progressive Web Apps bypass the app stores. Because PWA’s are websites; this allows you to streamline a launch to the public without having to go deal with the numerous restrictions or go through the long approval process to be hosted on Android’s or Apple’s app store.


Faster Development

Progress Web Apps are faster to build and update. PWAs are a single product which adapts to the browser on the device. This saves time when developing, and updating. Once the application is developed it’s easier to manage and update because it is a single code base rather than having to manage multiple versions of a native application.



Progressive Web Apps are extremely shareable. Instead of users having to go through the installation process of the app store, PWAs can be shared between users with a simple URL. Since they’re so easy to access and be shared, PWAs are easier to get first-time users by avoiding the app store process. Additionally, when a user visits your website on your mobile browser, they can be prompted to directly download your PWA directly to their phone’s home screen.



It’s easy to see why Progressive Web Apps are growing in popularity. The number of benefits in favor of building a PWA can be overwhelming; in a good way. Rather you want an app that is more accessible or need an app that can go to market ASAP, PWAs can make it happen.


We specialize in the development of Progressive Web Apps at Pumex Computing. Contact us to learn more about Progressive Web Apps and how they can help take your business to the next level. Learn about everything we can do at https://www.pumex.com

What to Look For In a Mobile Development Company

In 2018 mobile isn’t a choice anymore – it’s a necessity. Mobile traffic surpassed desktop traffic in 2018 with 70% of all traffic came from mobile and 8% coming from tablets. Mobile traffic is only going to continue to grow and has established itself as the main type of web traffic.

Most businesses don’t have the resources in-house to develop a quality mobile app and need to procure an outsourced development team. Taking time in the beginning when deciding on a development company will save you a ton of time and money down the road. Because mobile is continuing to grow and become the most dominant channel of web traffic there are more development companies than ever. We put together some main attributes you should look for when deciding on a development company to build your mobile app.  


Asking to see a mobile developments company’s portfolio is extremely important. This is the company’s proof, and assurance that they can put their skills where their mouths are. Seeing their past work also gives you an opportunity to reach out to the companies and see exactly how the process went, and if they would recommend using them again for a project. Looking at a team’s portfolio also allows for you to look at other work they’ve done that aligns similarly to what you’re trying to create. You can ask questions such as; what was the length, did you have any unforeseen challenges, and how did you overcome them?  


When looking to develop a mobile app you don’t want to skimp out on price. You also don’t want to overpay. Mobile development projects can range anywhere from 10’s of thousands to 100’s of thousands of dollars. Look for a development team that can work with your budget. The bigger development companies charge more due to having larger overhead. Use the development teams portfolio to get a sense of the clients that they have worked with. If their past clients are like you then chances are they’ll align within your budget.  


Communication is key – period. This is no exception when deciding to develop a mobile app. There are different development methodologies that vary in the amount of communication between the development team and the customer. Before discussing anything, think about how much involvement you want to have throughout the development process. If you want to have little to no involvement during the process, think about using a waterfall development methodology. If you’re looking for more transparency and want to be informed every step of the way – an agile development methodology is the approach to take. Regardless of how much or little you want to be involved in the process, be sure to make it clear with the development team. This will allow them to develop the right development process that will best align with your needs.  


We discussed in our blog post, “5 things to Consider When Developing a Mobile App” how important it is to consistently update your Mobile App. Once your app is developed you’re going to need to perform regular upkeep to make sure your app is keeping up with new trends in mobile apps and therefore an enhanced user experience. Just like your business, your mobile app should always be evolving and growing. Discuss a maintenance plan with the development team. Be sure to incorporate this into your agreement before choosing a development team to work with. Maintenance and upkeep are almost as important as the initial build of your mobile app.  


You found a company that aligns with your budget. They created the perfect development process and incorporated a great maintenance plan for after the build. Your app is done – how’re you going to release it? The process to launch your app to the public can vary in length depending on the platforms you choose to make the app available on, such as Apple, Google, or even a Progressive Web App. Regardless, this is an extremely important process and working with a development company that can guide you through the process is extremely important. Talk with the development team about their experience with pushing mobile apps to market, and how they can help you with yours.  


A simple google search with show you just how many mobile app development companies there are to choose from. Make sure you cover all the steps before deciding on a development company to work with. At Pumex Computing we work with you to design a mobile app that will work for your business. If you are trying to take your business mobile contact us! http://www.pumex.com/contactus

5 Things to Consider When Developing a Mobile App

Every year it becomes more and more apparent that a mobile strategy is becoming a requirement and not an option for businesses. 57% of all U.S. web traffic now comes from smartphones & tablets. The Mobile App market continues to grow like wildfire and shows no signs of slowing down. It has become clear that businesses need to focus on a mobile strategy. The main question is – What strategy do you focus on?   A lot of companies are deciding to develop their own Mobile Apps. Having an app developed for your business provides multiple benefits. Here are 5 ways your business can benefit from a mobile app.  

Fix a problem

Chances are you started your business to meet the needs of a customer or solve some sort of problem. The same thought process should be carried into your mobile strategy. When developing a mobile app, the focus should be on having a clear direction. Why are you creating the app? If your mobile app is irrelevant and doesn’t provide a solution and fill a void for its users, then your app will be looked at as irrelevant.  


I heard a quote from Gary Vaynerchuck when he was speaking about the app, Uber – “Uber doesn’t sell transportation. Uber sells time and convenience.” Uber’s value is time and convenience. What is the value that you’ll provide your customers with? A lot of businesses are using mobile apps, which probably includes your competitors, to streamline specific services, and processes for customers, and employees internally. Dunkin Doughnuts, Starbucks, McDonalds… you name it – are all taking advantage of their consumer’s value of time. Even the majority of fast-food restaurants have created apps that allow customers to pre-order and pay before arriving at their locations. Your app needs to provide a value to the user, something that’ll increase the day-to-day of the user.  


The user experience is one of the most important things to consider when developing your Mobile App. Apps are dominantly task-oriented and are used to make life simpler. Think about the mobile apps that you use for your day-to-day tasks. How simple is the interface? How many tasks are you able to do in the app? If you use this thought process to reverse engineer yourself as a consumer, you’ll have a better understanding of what you really want in your Mobile App. Users should be able to figure out how to use your mobile app with little to no guidance. If your app is too complicated to figure out, users will not find value in it. All-in-all you want users to recognize the value in your app their first time using it. The saying is true when developing a mobile app – “Less is more.”  

Develop your mobile app for IOS and Android

It is vital that you develop your mobile app to work with the 2 major platforms, IOS and Android. Developing with a Cross-Platform Framework allows your app to be used on every major platform, therefore saving you time and cost as opposed to developing for each platform individually.  

Create regular updates

In the forever changing digital world we live in, technology is always progressing and evolving. Being able to adapt and react to your user’s needs is extremely important for your Mobile Apps success. To make sure your App stays relevant it needs to be consistently maintained and updated. Updates are needed to ensure that bugs are fixed, content is updated, and your users are continuing to find value in your Mobile App.  


A mobile strategy in 2018 is a must. If you do decide to develop a Mobile App remember; have a goal, provide value, keep it simple, and update, update, update. Do you have an idea for your company’s mobile app strategy? At Pumex Computing we specialize in the development of Cross-platform, Hybrid, and Native Mobile Apps. We develop Mobile Apps that will work for your business. To find how Pumex can help your business, contact us today. https://www.pumex.com

Hybrid Apps Overtaking Native

There are typically two types of dissenters when it comes to hybrid apps: those who haven’t tried hybrid apps or those who did many years ago.

It doesn’t matter what your current stance on these apps is; the options have evolved tremendously for the better. The hybrid versus native app battle has not only resulted in a tie, but hybrid apps have taken over. The following is an overview of how hybrid apps have progressed and the concerns people have.


The number one concern people have with hybrid apps is their performance, though this concern really is unfounded now, in 2018. If you look at PhoneGap between the years of 2008 and 2012, then yes, you’re right to be worried.

Luckily, 2013 was a huge turning point for hybrid apps. The release of the iPhone 5 was the start of hybrids being more approachable. Almost 100 percent of the time, hybrid apps work extremely well. Unless your business is interested in creating graphic-heavy, high-performance game apps, hybrid is the way to go. They only need you to update, read, delete, and create data. They also have a little bit of UX sprinkled in there as well. If developing a game is your overall goal, choose native.

It’s been over ten years now since the original version of the iPhone debuted, and mobile device hardware has improved in leaps and bounds. Mobile devices now have processors that are near desktop-quality, 2 to 4 GBs of RAM, and operating systems that have a lot. Each new generation of phone is an improvement from the last.

Besides the hardware improvements, Javascript engines have seen advancements as well. Browser creators are advancing in all elements. They’ve improved single thread performance, increased GPU speeds, used offloading to make faster memory buses and multi-core, and improved multi-threading.

Every few years, Javascript makes major upgrades available which lead to gains of around 4x or more. It’s safe to say that the latest iOS performance will have significant enhancements.


A key feature of hybrid apps that give them an advantage over native apps is their ability to build using a single codebase for a vast majority of app platforms. Javascript logic execution has usually worked well. This is in part due to its “write once, run everywhere” mantra. Javascript has features that are consistently available on every mobile platform. Whenever native device functionality is needed, Java has plugins get rid of any platform-specific features.

Achieving consistent design has proven to be extremely difficult due to the huge variety of mobile platform WebViews, the mini web browsers embedded into native apps shells, available. This can most obviously be seen with Android, as they’ve been the most difficult due to the thousands of device and carrier combinations available.

Luckily, the situation has improved. It started with Android 4.4; a change was introduced that would have the Android 4.4 use a Chromium-based WebView. This first step was a good one, but it was only an embedded system browser. Since it was just that, it was only able to get updates through new OS upgrades. These upgrades only happened rarely, depending on the mobile carrier. When Android 5.0 came out, the WebView was taken out of the system. It can be updated now through the Google Play store, ensuring that the users always have the greatest and latest.

Apple’s iOS has proven to be a lot more favorable for those who develop hybrid apps. WebViews has always used Safari, which is Apple’s built-in web browser. With every OS upgrade or patch, CSS and JavaScript come out with new features. Hybrid apps also make it easier to get support for OS versions that are older because Apple users tend to upgrade as soon as the newest OS is available.

Nowadays WebViews has become standardized, allowing you to get consistent layouts across all different displays and screen sizes. Developers of apps can utilize CSS3 flexbox, and other suitable platforms, to make layout designs that are popular for all kinds of mobile devices.

For normal people, who don’t have any background in design, you can easily work with web frameworks. There are resources, like Bootstrap, that are extremely useful for working on mobile and desktop projects. Resources like this put focus on creating responsive, mobile-first projects that are perfect for helping with hybrid apps.


Over the past couple of years, there have been many open-source frameworks that have entered and left the app space. The playing field has been leveled in recent years. The most popular choices tend to be Xamarin, NativeScript, React Native, and Ionic.

Xamarin is Microsoft’s framework. It’s a little different than other frameworks. Xamarin has its apps written in C#. For developers that work on .NET, Xamarin is great for mobile development.

NativeScript is created by Telerik and is a unique option. When using NativeScript, you write your apps in plain Javascript, Angular, and TypeScript. It’s then compiled into native code. If you use Telerik’s NativeScript then you have to learn their UI custom mechanism for your layout. This mechanism covers tags (such as “” and “”) which are then converted into a certain native representation. Besides that, you can utilize your existing JavaScript skills.

React Native is a framework that is used by Facebook. Apps on this framework are written in Javascript. It’s unique because it uses native components like “Text” and “View” instead of web components like “span” or “div.” So it produces a real native mobile app. Using this to create your apps is great, but it means that the code can be used only for apps that are mobile.

The fourth framework that is popular is the Ionic framework. Ionic provides you the ability to create apps that cover the most number of platforms, using only a single codebase. This means it can be used for applications for mobile, desktop, web, and progressive web. Ionic apps are created on top of Angular. This means that you need to teach yourself about Angular along with TypeScript.

These four most popular frameworks are great options for those wanting to develop apps. However, they do require you to spend time before you actually feel productive. If you’re not 100 percent certain that you want to go the hybrid way then that’s fine. You can dip your toes in the water and try plain web technology. When you become more comfortable, you can switch over to a framework that you like.


The last element of app development for hybrid apps is that the number of tools that are available. Those who develop apps can access all kinds of products that will assist with all that you need from cloud management to debugging to continuous integration.

Popular integrated development environments have evolved over the years to support app development that is JavaScript-focused. There are resources that allow developers to debug, write, and test their apps on emulators and devices within their systems.

There are also services like WebStorm by JetBrains, which is an editor that allows you to refactor JavaScript, provides code completion, and is able to detect errors. There are also services that are cross-platform, which you can use to swap between PCs and Mac. This is useful for those who own a MacBook but have a desktop PC.

Each of the frameworks for apps that are listed above has helpful tools to get you started. They each are equipped with their own command-line interface tools that give you useful templates for your app to help you when you start out. They’re truly helpful in the initial setup phases. Many provide local app debugging, JavaScript quality reviews, and end-to-end test execution.

You can utilize many web browser developer tools, which can especially be seen in Google Chrome. They have advanced so much that many web developers use them every day. They have provided a variety of features, including network performance profiling, issue resolution, and JavaScript debugging. The best feature for those interested in developing hybrid apps is probably the ability to test device-specific and responsive viewports. This will give developers an idea of how your app will be displayed on popular devices. It’s down to a perfect science, but it’s still incredibly useful. After all, you can’t realistically be able to test on every type of device there is in existence right now.

The Bottom Line

In the last couple of years, the amount of developers that are in support of hybrid apps is eye-opening. Web developers have shown that they want to create their apps with the utilization of just one codebase. One codebase means that it comes with familiar web technology and tools. Surveys have shown that almost one-third of developers plan to ditch native development completely within the next two years.

Despite the vast improvements to hybrid apps and the technology associated with it, you may still be skeptical about using the hybrid approach. The best way to truly see if it’s the way of the future is to do it yourself. There’s no easier time to jump into the development of hybrid apps. They offer better device performance, advanced tooling, simplified design options, and professional mobile frameworks. They’re the easiest way to transition into today’s new technological world.

Native vs Hybrid vs Cross-Platform

When choosing to develop between a hybrid, cross platform or native app mobile application there can often times be a lot of confusion. The confusion comes in the different approaches used to get the app developed. The choices for any mobile app development company depends on different factors, such as app features, budget, goals, and target customers. Below we will outline the major approaches—native, cross-platform, and hybrid—to these development apps.

Native Applications

This type of application development simply means developing an app specific to each platform. There are platform specific tools to aid in this process, and these tools enable the functionality of the app. These platform specific tools can be anything from XCode to Objective-C to Swift or C++. For android-based apps, Java or Kotlin are typically used.

Pros and Cons to Native Apps


  • Stores app resources in the mobile device’s memory, which maximizes OS features.
  • The best tool to use for quality user experience and functionality.
  • iPhone has many resources, reading materials and tools for developing native apps.
  • Native apps have exclusive API’s that can access push notifications, in app purchases, and camera functionality that are usually prohibited in mobile web apps.


  • Native apps can get expensive especially if you want the app to be available cross platform.
  • There are also slight variations with the UI on all the different platforms.
  • It is very time consuming to create native applications for both Android and iOS, which can become very costly.
  • Native applications usually have a requirement that only allows the app to define tablets and phones separately. This is non-transferrable between these two platforms.

Cross-Platform Applications

This type of app development uses JavaScript. JavaScript enables the application function and also enables CSS and HTML in order to generate design components. Frameworks like Adobe Air and Corona can call native code in order to take advantage of an operating system and any device’s specific functionality like navigation. Cross-platform mobile development is a good choice for users or companies looking for multi-platform functionality.

Pros and Cons to Cross-Platform Apps


  • Using cross-platform apps offers seamless functionality within the OS.
  • It is easy to use code repeatability, hence offering cost-effective solutions to app development.


  • These apps often have a non-native feel to them, offering a less appealing user experience.
  • There is also limited functionality to tap into.

Hybrid Application Development for Mobile Devices

The hybrid approach combines all the features of the app developments listed above. Native code is integrated with cross-platform using typical web technologies. These technologies include HTML, CSS and JavaScript. After the app is written, it is then bundled as a native application with an integrated web view. With the new frameworks such as React Native, the hybrid mobile app development approach can be delivered with much less effort while still achieving the same precision as the aforementioned development tools.

Pros and Cons of Hybrid Mobile Apps


  • With very little modification the same code can be used over different platforms.
  • This in the long term will save money and time.
  • The functionality of hybrid apps is very similar to native apps, making them very user friendly.
  • The content is portable.
  • Developers have an option to deliver the app locally or through a server, meaning the app can be accessed both offline and online.


  • Hybrid is a relatively new platform and may not work on all devices.
  • There is not much support for these apps since they are so new, meaning problems can occur, and there is no troubleshooting available.
  • If the app store you are using recognizes the app as a hybrid, it may be denied through the app store.
  • Some vendors are now offering build platforms for these frameworks, meaning that you may have to pay for it.

The Verdict

There is no absolute choice for any of these options. It depends mostly on what is best for you or the company or venture being pursued. The best choice usually depends upon which requirements suit you best. If the application you are looking for is very complex in functionality, then native apps are the way to go. If an application that crosses multiple platforms is important, then choosing a cross-platform app is the better choice. If the budget is small and you are looking to optimize mobile experiences, then hybrid may be the way to go.

Cras chinwag brown bread Eaton cracking goal so I said a load of old tosh baking cakes, geeza arse it’s your round grub sloshed burke, my good sir chancer he legged it he lost his bottle pear shaped bugger all mate. The creators of the theme are happy with the response and have vowed to create further themes exploring the same concepts