RAPS Marketing Automation Case Study
Marketing Automation Research
The Regulatory Affairs Professionals Society (RAPS) is the largest global organization for those involved in the regulation of healthcare and related products, which include medical devices, pharmaceuticals, biologics, and nutrition products. RAPS helped establish the regulatory profession and continues to actively support the professional and lead the profession as a neutral, non-lobbying nonprofit organization.
RAPS engaged Pumex to provide an alternate solution to their legacy email automation platform, Higher Logic. RAPS stated over a dozen serious issues with Higher Logic and tasked us to explore a wide range of alternatives to better align with their organization.
The RAPS marketing team has tasked us with addressing a range of persistent concerns. These include improving customer support and updating the user interface. We're also looking for a platform that integrates seamlessly with LMS solutions, removes the need for coding on landing pages, enhances 3rd party script tracking, and offers embeddable landing pages. Additionally, we seek a platform that allows for 3rd party template imports, includes a "Forward to a friend" feature, and enables email list segmentation by 3rd party platform taxonomy. Addressing these issues is crucial for optimizing our marketing strategies and operations.