AFTA Marketing Automation Case Study
Marketing Automation Research
Americans for the Arts (AFTA) serves over 6,000 professionals who represent over 1,500 nonprofits and for-profits, artists, students, government agencies, consultants, and exhibits. Their members work with visual and performing arts, policymakers, adults and children, and the business community.
AFTA contracted us to provide an alternate solution to their legacy marketing automation platform, Higher Logic. AFTA stated over a dozen serious issues with Higher Logic and tasked us to explore a wide range of alternatives to better align with their organization
The AFTA marketing team has tasked us with addressing a range of persistent concerns within our organization. These challenges encompass rising costs that have been impacting our budgetary constraints, along with the need for improved customer support to enhance the overall customer experience. Additionally, the outdated user interface and design restrictions have hindered our ability to stay competitive and visually engaging. We're also looking to overcome limitations in tracking capabilities, boost our analytics reporting, and implement audience segmentation by category to refine our targeting. Lastly, addressing subscribe and unsubscribe functionality issues is crucial for streamlining our communication channels and ensuring a seamless user experience. Tackling these issues is a top priority as we aim to enhance our marketing strategies and overall efficiency.