1. GA4 Tag Implementation

We begin by reviewing how your GA4 tag is implemented. Whether you’re using Google Tag Manager, a CMS integration, or direct code, we ensure that your setup is streamlined. Our goal is to identify and resolve any issues to ensure clean event tracking and conversion reporting.

2. Event Configuration in GA4

Events are critical in GA4 as they represent user interactions on your site. We’ll assess how events are configured, including automatic events like page views and scrolls, as well as any enhanced or custom events. This ensures you capture the most valuable data for your business, without unnecessary complexities.

3. Key Conversion Events

Tracking the right conversion events is crucial for understanding user behavior. We’ll ensure that key events, such as purchases or form submissions, are correctly set up and designated as conversions. This helps you measure your most important outcomes accurately.

4. Audience Setup

Audiences in GA4 allow you to segment users based on specific behaviors. We’ll review your audience configurations and help you set up custom audiences to better target specific user groups, enhancing both your analytics and marketing efforts.

5. GA4 Property Settings

We perform a thorough review of your GA4 property settings, including key areas like time zone configuration, data retention, and reporting attribution models. Ensuring these are set up correctly allows for accurate data collection and reporting.

6. Google Tag Manager (GTM) Setup

For those using Google Tag Manager (GTM), we will review your container setup and tags to ensure they are firing correctly. This includes evaluating how events, triggers, and variables are working together to track user behavior effectively.

7. Reporting Tools and Integration

We will also check the integration between GA4 and any reporting tools you use, such as Google Data Studio or BigQuery. These tools provide a deeper layer of insights and allow for advanced analysis of your data.

8. Debug View Setup

We make sure Debug View is properly configured, allowing you to verify that all events are firing correctly in real-time. This tool is essential for ensuring the accuracy of your tracking setup and data collection.

9. Custom Dimensions and Metrics

Custom dimensions and metrics allow you to track data specific to your business needs. We will evaluate if custom configurations are necessary or if any improvements can be made to ensure you are capturing the most relevant data.

10. Data Flow Optimization

Proper organization of data streams ensures the right data is captured and filtered appropriately. We’ll assess how your data flows within GA4 and apply filters to remove irrelevant traffic, such as internal or test traffic.

11. User Permissions and Account Management

We will check how user roles are assigned to ensure appropriate access levels across your team. This step helps mitigate security risks and ensures that only authorized personnel can access and manage your GA4 data.

12. Cross-Domain Tracking

If your business operates multiple websites, cross-domain tracking ensures that user interactions across all domains are tracked as a unified journey. We’ll ensure this is set up properly to give you a complete picture of user behavior.

13. eCommerce Tracking Setup (If Applicable)

For eCommerce sites, we assess whether your eCommerce tracking is implemented correctly. This includes tracking product views, add-to-cart events, and completed purchases to give you a full understanding of your sales funnel.

14. Channel Grouping and Content Grouping

Grouping traffic channels and content types helps clarify which marketing efforts and content perform best. We’ll set up proper channel and content grouping for easier reporting and more strategic decision-making.

15. Data Retention Settings

GA4 has limited data retention options. We’ll make sure that your data retention settings are configured to the maximum allowable period (up to 14 months) so you have enough historical data for analysis.

16. Debugging Tools Setup

Ensuring debugging tools like Chrome GA Debugger and GTM’s preview mode are set up properly helps track and troubleshoot in real-time. This will help identify any potential data discrepancies or errors in your setup.

17. Data Stream Configuration

Ensuring that your data streams (web, app) are set up correctly is crucial for accurate data collection. We’ll review and validate that each stream is configured to capture the necessary data for your business needs.

18. IP Anonymization

With increasing data privacy concerns, IP anonymization helps ensure compliance with GDPR and other privacy laws. We’ll confirm this is enabled, as it’s crucial for businesses handling European and international user data.

19. Bounce Rate and Engagement Metrics

GA4 replaces bounce rate with more granular engagement metrics like “engaged sessions” and “engagement time.” We’ll evaluate how your metrics are configured to give a more nuanced understanding of user interactions.

20. Data Sampling Issues

We’ll check for data sampling, which can distort reports when large volumes of data are involved. GA4 often defaults to sampling, and ensuring it’s minimized can improve the accuracy of your reporting.

21. Referral Exclusion List

Referral exclusion ensures that payment processors or other non-marketing-related sources are excluded from being tracked as referrals. We will audit and clean up this list to avoid skewed data.