Why Your Job Ad Is Terrible

Not Enough Information

The majority of talented candidates are happily employed. A lot of companies don’t take into consideration that they need to excite these candidates and show them that it is worth the jump. You need to sell your company to candidates the same way you’d sell your company to potential customers. Exciting a candidate to make the jump is going to take a lot more than a generic blurb about your company. A lot of Hiring Managers will say it’s on the candidate to do their due diligence to learn more about their company. Frankly, we disagree, just like candidates have to capture your attention with their resumes, your company should strive to do the same in the short period of time someone is looking at the position. A candidate that is worth their salt will do their homework to learn more about a company IF it sparks their interest. You need to create a job ad that will grab a candidate’s attention and make them want to learn more about your company. Provide more information than your company’s generic pitch. Put in details about what makes working for your company special.

Show Them They Can Grow & How

Good employees want to know that they can grow in a company. They also want to know how their performance will be tracked. Creating a value proposition will explain the potential for growth that comes with the position. Also, layout how they’ll be tracked over x amount of time, so candidates can see what they’re being judged on and what is needed for potential growth opportunity. This shows candidates it’s not just another lateral move in their career.

Your Company’s Culture 

Detailing your company’s culture and values on the job ad is extremely valuable for attracting quality candidates. One of the biggest concerns for people changing their job is being uncertain if they’ll fit in at the company. Describing what makes your company unique and the type of employee/employer relationship which you are striving for will attract candidates that feel they would mesh with your company. This increases the chance that your hire will fit in and stay at your company because they knew the culture before accepting the position.

Conclusion

Your job ad is the first contact someone has with your company. If you’re looking to attract high-quality talent to your company, you need to excite them with your ad. Show them the value in working for your company and how they will benefit from it. If you implement the changes we mentioned above, you’ll see a big change for the better in applicants.