Chris Bourne
02/25/2025
Artificial intelligence (AI) seems like it’s everywhere you look these days: Your favorite email client wants to write your emails for you, your phone wants to save you the tedious work of actually reading your text messages, and your refrigerator wants to tell you what to cook with the ingredients…
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Embracing Low-Code AMS: The Future of Association Management
Chris Bourne
01/17/2025
In today’s fast-paced digital landscape, associations and member organizations are under pressure to find approaches that are more agile and…
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21 Elements We Evaluate When Performing a GA4…
Chris Bourne
09/24/2024
Google Analytics 4 (GA4) is an incredibly powerful analytics platform: it builds on Google’s already-sound foundation (Universal Analytics) while it…
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User Explorer in GA4: Exploring the Basics
Chris Bourne
09/02/2024
Web analytics are incredibly powerful: they can reveal stunning amounts of information about your audience, its behavior, how effective your…
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GA4 Pros and Cons
Chris Bourne
08/15/2024
GA4 Pros and Cons Google Analytics 4 (GA4) is a truly evolutionary step forward, delivering unprecedented analytics power. But to…
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Headhunting vs. Traditional Recruiting: Why Headhunting Remains the…
Christopher Scirpoli
08/07/2024
Hiring in today’s jobs landscape is complex and challenging, especially for organizations looking to fill higher-level, specialized, or technical positions.…
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Fake and Bloated Candidate Profiles in Hiring and…
Christopher Scirpoli
07/08/2024
With the proliferation of generative AI tools, including tools built specifically for resume creation, it’s easier than it’s ever been…
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The Demand for Skilled Engineers
Antony Marceles
06/26/2024
Attracting and retaining skilled IT engineers and other technical talent is always a complex challenge. In recent years, the complexities…
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The Role of AI in Technical Assessments
Christopher Scirpoli
06/18/2024
AI systems are playing an increasingly important role in the hiring and recruiting process. Within the technology sector, technical assessments…