Chris Bourne
09/24/2024
Google Analytics 4 (GA4) is an incredibly powerful analytics platform: it builds on Google’s already-sound foundation (Universal Analytics) while it also reimagines what’s possible in analytics, thanks to an entirely new event architecture.GA4 has far more in terms of capabilities and configurability, but of course this comes with a cost:…
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User Explorer in GA4: Exploring the Basics
Chris Bourne
09/02/2024
Web analytics are incredibly powerful: they can reveal stunning amounts of information about your audience, its behavior, how effective your…
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GA4 Pros and Cons
Chris Bourne
08/15/2024
GA4 Pros and Cons Google Analytics 4 (GA4) is a truly evolutionary step forward, delivering unprecedented analytics power. But to…
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Headhunting vs. Traditional Recruiting: Why Headhunting Remains the…
Christopher Scirpoli
08/07/2024
Hiring in today’s jobs landscape is complex and challenging, especially for organizations looking to fill higher-level, specialized, or technical positions.…
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Fake and Bloated Candidate Profiles in Hiring and…
Christopher Scirpoli
07/08/2024
With the proliferation of generative AI tools, including tools built specifically for resume creation, it’s easier than it’s ever been…
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The Demand for Skilled Engineers
Antony Marceles
06/26/2024
Attracting and retaining skilled IT engineers and other technical talent is always a complex challenge. In recent years, the complexities…
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The Role of AI in Technical Assessments
Christopher Scirpoli
06/18/2024
AI systems are playing an increasingly important role in the hiring and recruiting process. Within the technology sector, technical assessments…
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Decoding Native vs. Hybrid Apps: Real-World Case Studies
Antony Marceles
03/30/2024
1. Is the Uber app native or hybrid? The Uber app is a native app, not a hybrid. Uber's app…
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Introduction to Hybrid Apps
Antony Marceles
03/26/2024
1. What is hybrid app development? Hybrid app development is a process in which applications are built using web technologies…