Every year it becomes more and more apparent that a mobile strategy is becoming a requirement and not an option for businesses. 57% of all U.S. web traffic now comes from smartphones & tablets. The Mobile App market continues to grow like wildfire and shows no signs of slowing down. It has become clear that businesses need to focus on a mobile strategy. The main question is – What strategy do you focus on? A lot of companies are deciding to develop their own Mobile Apps. Having an app developed for your business provides multiple benefits. Here are 5 ways your business can benefit from a mobile app.
Fix a problem
Chances are you started your business to meet the needs of a customer or solve some sort of problem. The same thought process should be carried into your mobile strategy. When developing a mobile app, the focus should be on having a clear direction. Why are you creating the app? If your mobile app is irrelevant and doesn’t provide a solution and fill a void for its users, then your app will be looked at as irrelevant.
I heard a quote from Gary Vaynerchuck when he was speaking about the app, Uber – “Uber doesn’t sell transportation. Uber sells time and convenience.” Uber’s value is time and convenience. What is the value that you’ll provide your customers with? A lot of businesses are using mobile apps, which probably includes your competitors, to streamline specific services, and processes for customers, and employees internally. Dunkin Doughnuts, Starbucks, McDonalds… you name it – are all taking advantage of their consumer’s value of time. Even the majority of fast-food restaurants have created apps that allow customers to pre-order and pay before arriving at their locations. Your app needs to provide a value to the user, something that’ll increase the day-to-day of the user.
The user experience is one of the most important things to consider when developing your Mobile App. Apps are dominantly task-oriented and are used to make life simpler. Think about the mobile apps that you use for your day-to-day tasks. How simple is the interface? How many tasks are you able to do in the app? If you use this thought process to reverse engineer yourself as a consumer, you’ll have a better understanding of what you really want in your Mobile App. Users should be able to figure out how to use your mobile app with little to no guidance. If your app is too complicated to figure out, users will not find value in it. All-in-all you want users to recognize the value in your app their first time using it. The saying is true when developing a mobile app – “Less is more.”
Develop your mobile app for IOS and Android
It is vital that you develop your mobile app to work with the 2 major platforms, IOS and Android. Developing with a Cross-Platform Framework allows your app to be used on every major platform, therefore saving you time and cost as opposed to developing for each platform individually.
Create regular updates
In the forever changing digital world we live in, technology is always progressing and evolving. Being able to adapt and react to your user’s needs is extremely important for your Mobile Apps success. To make sure your App stays relevant it needs to be consistently maintained and updated. Updates are needed to ensure that bugs are fixed, content is updated, and your users are continuing to find value in your Mobile App.